"How To Set the Right Sales Price for Your Home!
3 Common Mistakes Made By Sellers"

Selling Mistake #1:
Most sellers will immediately price themselves too high. This places them outside of the reasonable buying range for the market. Don't over price your home just because YOU think it's worth more. Let the market determine what your home is worth. Trust us, your home will sell much faster this way!

Selling Mistake #2:
Not taking the time to properly evaluate your neighborhood/market before setting a sales price for your home. A shot in the dark will most likely leave your home on the market for months longer than necessary.

Selling Mistake #3:
Asking the advice of persons unqualified to make valuation decisions. Although Uncle Mike is a commercial leasing consultant in Boise, Idaho (and a really nice guy), it does not make him qualified to set the sales price of your single-family home in the South Howard (SOHO) district in Tampa, FL. Make sure you get advice from those experienced, and qualified in the LOCAL market to ensure your home is priced competitively and accurately.


Before we set the sales price of your house, we'll run a Comparative Market Analysis (CMA) that will show the listing price of similar houses in the area as well as the prices at which the houses actually sold. Additionally, the analysis will give us information about houses currently on the market and about houses that were on the market but never sold.

Next, we'll ask you about your goals in selling the house. Everyone who sells a house has different goals that need to be factored in when calculating the selling price.

  • Is your goal to get the maximum sales price for your house?
    • If so, are you willing to have your house on the market for many months?
  • Is your goal to sell your house quickly?
    • If so, are you willing to sacrifice some of your potential profits to sell more quickly?
  • Would you like to establish a balance between selling your house quickly and selling at the top end of market value?

Market conditions will play a role in setting the sales price of your house. We'll factor in how quickly houses are selling in your area, interest rates, the strength of the school system, and finally whether it is a buyer's or seller's market.

We'll then recommend a price at which to list your house to meet your goals in the local market.

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